Establishing a Retail Business

Deciding to start a retail business is a very appropriate choice in the present conditions. Today many people are adopting a modern lifestyle and comfort and convenience in meeting their daily needs. Retail stores that closer to residential areas and with the lure of low prices, varied selection of goods, this would obviously provide a solution for the increasingly busy society, husband and wife work, that there is no time to shop at traditional markets are far from home , muddy and opening hours are shorter. Meanwhile, demand for staple 9, body care, household supplies, baby supplies to snack foods is increasing day after day.

In the future the number of consumers in the category of ages 11 to 50 years is a potential consumer, continues to grow and multiply, thus doubled profits and growing business is not just a dream but has become a reality. In addition to the advantages a proven fact that retail business is growing rapidly throughout the ages, it is evident at the time all business sectors slumped because of the economic crisis that have occurred within a short time ago, retail business impact is not even growing.

Besides that, this business is the livelihood of the most widely encountered in everyday life, age of retail business or trade is also the longest in the appeal of other sectors, and the trade has existed since time immemorial before the modernization of employment opportunities. Trade has become a common livelihood before industries were opened and recruiting thousands of workers.

Since the days of our ancestors, sellers of rice, vegetables and fruits been our traditional markets enliven everyone can easily run this business. Along with the developments of time, the current retail businesses have started to be managed with a modern and sophisticated systems, of which promises low prices to which gives a different atmosphere in his shop. No wonder more and more retail business competition day after day heats up. Grocery stores are still scattered on the corner of the township but the concept of modern retail business is more promising.

But still many people who do not understand well to manage them in a modern retail business, I will help you peel out on the procedures for how to manage in a modern retail business, so that the reader will easily apply it in the retail business.

There are 5 (five) important elements that has not been understood by people who will open a retail business or mini, Why the 5 elements are important?, Because if you do not really understand it, this will impact on your retail business slump that led to the closure of businesses, below are the five elements:

1. Location, How do you choose a suitable location for your retail business.
2. Design Store, How to design your store to make it more alive.
3. Marketing / Promotion, how to choose a product, set prices and create campaigns that have no end.
4. SOP (Standard Operating Procedure), How do you make a simple but effective SOP on the run.
5. IT (Information Technology), how do you choose the best software suitable for your business.

This time I will discuss about the location.
Often times when we ask people or even people who are already experienced in their businesses, "Where is a good location to open the business?", They always would say yes in strategic places, well the problem is a strategic place that is like what?, We already know the answer for sure they would say where the "Crowded".

I'll change the words strategic and crowded into a "fit".
Because in my opinion all strategic places and all crowded places, the problem of strategic and crowded is not necessarily suitable to your business.

By the time you will determine where the location is suitable for your business, there are 2 (two) stage you should do:

1. Doing Mapping.

The goal is:
A. Knowing the place where many activities people
B. Knowing where the area of trade.

To find A & B you can prepare a map and mark on the map with different colors, after you know where the activity of many people and trade area. then you determine which location would you choose to open your business, the next is to see who the competitor closest to the location of your prospective place of business, determine whether your business value equal or above the competitors, if you want on it you should be able to make some advantages, e.g. better store design, store if competitors do not use air conditioning you have to shop at the AC plug, etc., how many competitor there? If you already have 4 players over there you should forget about that location. Because, no matter how good your store's market share would be divided.
Once you are sure that the location was appropriate, and then you do the second stage is to survey the quality of these sites and make notes to make conclusions before you decide to take that location.

2. Location Quality Survey
This second stage you should really come down to location and see firsthand the location you have selected, some of the most important in site selection:

1. Make sure the location is a lot of company or trade, where people perform activities over 12 hours per day.
2. Consumer profile location is the same as the profile of consumers who would you aim at, because as busy as any location if the consumer is not your target market, means the location is not suitable for your business.
3. The entrance to the location it should be wide enough so that people who drive cars will be able to freely in and out, meaning there is nothing that prevents a utility pole in and out like a tree or whatever.
4. Location really visible from a distance of 100 m from the right and left
5. Location should be in the main street, which meant the main street here is a road that is usually used in people to leave or exit from one area to another area, the shape of a horizontal path was not fit Rise or derivative, and the vehicle speed between 40-60 km / hour.

Congratulations to choose a location for your retail business, the next opportunity I will discuss about Design Store.